Saturday, 15 September 2018

Learning To Switch Off As A Blogger


Back in 2013, I was just starting sixth form. I was set to study English Lit and Media Studies alongside German and Classics in the hope of progressing into fashion journalism. Around that time, I became interested in blogging because I had read in a magazine that it looks good on a CV if you are applying for a position at a magazine company. And Zoella was doing it so it must be cool, right? So, I opened up an account on Blogger, chose one of their templates, and got writing. My first post was a review of a bottle of Gucci Flora perfume I had been given for Christmas (you can read it here and lol at me). I was posting almost every day and I loved interacting with other bloggers. It was super informal. I'd snap outfit pics in my bedroom mirror and write up either a long, rambly post or just drop the links to the outfit below the pictures.

Fast forward to 2018 and things are very different. Long gone are the days of automated blog templates and blurry phone pics. Everything is so polished and some bloggers are even doing this as their full-time job. It is crazy to me that even my blog that I started on my parents' super slow PC sometimes makes a bit of money too. But, with that, comes a certain amount of pressure.

In all honesty, there are times when I feel a bit deflated about blogging. Don't get me wrong, I love this industry and most days I feel so pumped to get the camera out and snap away but occasionally, I can't seem to muster up that energy - but I kinda feel like I have to. Like the other day when I met up with my best friend from school. We went for lunch in a village restaurant and caught up on everything going on in our lives and then drove around looking at the views. It was so nice to have time away from a screen and part of me felt like I never wanted to use my phone again. But another part of me was reaching for the camera which is perpetually in my bag. Part of me felt like I couldn't eat a meal with snapping a pic or drive past a nice view without stopping to document it on insta stories.

The thing is with blogging these days is that it is so fast-moving. Trends come and go so quickly and the industry is super competitive. You feel like you have to be 'on' all the time and, when you're not emailing and editing and DMing and live tweeting, you are planning content in your mind. In order to grow your brand, you feel like you have to be constantly available and producing a large amount of high quality content. As much as I do love writing blog posts and reading what other people have written, I do sometimes want to throw my phone out of the window and just spend my days making jam and hiking in the hills.



I do want to succeed in this industry because this is what I love doing. But, at the same time, I struggle to be online as much as I feel like I have to be. I struggle to switch off and just relax like I used to. But I am trying to change that. I am making a conscious effort to take time away from it all. Some evenings, I will just put my phone in another room and unwind. I will actually watch TV without having one eye on my insta feed at the same time. And I will go for walks and keep my phone in my bag so I can have an uninterrupted conversation.

I keep putting so much pressure on myself to constantly create and improve that it is making me a little bit miserable. I started blogging as a passion and I think that I need to work on keeping that passion alive if I want to carry on doing this.

What do you think about the blogging industry today?



Outfit:
Jumper: New Look (similar)
Skirt: H&M (similar)
Boots: Primark (similar)
Bag: John Lewis (similar)
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5 comments

  1. You are so right! We’ve become a nation that loves social media! I might try leaving my phone in another room and actually watch a movie! Thanks for sharing this xx

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  2. I never seem to switch off blogging x

    www.ofbeautyandnothingness.co.uk

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  3. Oh my god I can relate to this post so much. I was just having this exact conversation with my boyfriend a few days ago; about how much the blogging industry has changed from taking pictures in your room to feeling like you have to have professional shoot set up to feel worthy or successful. I do feel a little deflated by this sometimes but I love to blog and use it as an outlet so I continue, but I'd be lying if I didn't say I do wish I was a little more successful with it and could turn it into a career the way some other amazing bloggers have :) xx

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  4. I can SO relate to this post. It's hard when you really love blogging not to get caught up in how many followers you have or how much you're growing compared to other people. Sometimes switching off is the best thing to do so that you can remind yourself why you started in the first place xx

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