Monday, 9 July 2018

Why I Stopped Reading Magazines And Started Reading Blog Posts



My whole life, I have been an avid reader. As a kid, I read all the books in our house (including the encyclopaedia and the dictionary) so, naturally, I started reading magazines in my preteen years. At the end of every week, I would go to the post office and pick up a bag of pic and mix and a copy of Mizz to read over the weekend. Mizz and Shout were my absolute favourites and I would scour them for the best neon crop tops and sparkly hairbands ready to wow whichever boy I had a crush on that week. I would devour the articles and loved the reader writes in section (I once featured in a Mizz magazine talking about my undying love for Mika). This then progressed onto magazines like Look, Glamour, Cosmo, and Company (RIP). I loved everything about magazines. I loved the glamorous lifestyles I saw in these magazines. I wanted to look like the models. I wanted to have as exciting lives as the people in the column sections. I wanted to become a self-styled version of Miranda Priestly - this was my big dream. I wanted to become an editor for one of these big magazines. Hell, that's why I even started blogging - yknow, to have it on my CV ready for my interview at Vouge.

But, once I got into blogging, I started buying less and less magazines and started reading blog posts. Bloggers like Sprinkle of Glitter and Zoella were my original favourites but it wasn't until I got a Bloglovin' account that I found so many more blogs that I love - and written by people just like me too! I really loved the relatability of the blog posts I was reading and that is very much something that I didn't find in magazines. Although I loved reading about the lifestyle these people in magazines led, I couldn't relate to them as a 16 year old working class girl living in Devon wearing size 16 clothes and donning a frizz-ball of a hairstyle (I use the word 'hairstyle' loosely). The women who featured and wrote these magazines were indefinitely middle class, white, and about 28 years old. They lived in London and shopped in Whistles and wrote about Dior makeup and Mulberry handbags. My 16 year old self just wanted Primark hauls and some tips on how to tame my barnet.

I bought this edition of Cosmo just to use as a prop but I did have a nosey through and it was almost laughable how unrelatable the content is for me. The editor's note talks about flying to Nice in its first line. There is a 4 page spread on holiday destinations in the West Indies. The outfit pictures all feature a size 8, white, blonde woman and the clothes are almost all designer. And then there is the beauty section. Nothing says relatability like a white woman talking about foundation shade range, right? And lets not even talk about the hairstyles page which are definitely only achievable if you have straight hair (*flashback to 13 year old me trying to achieve beachy waves and ending up with a more 'dragged from the ocean by her hair' kinda look*). The truth is, magazines are mostly geared towards a certain kinda person. And who can blame them? They know their demographic and they stick to it. But there aren't that many magazines out there for the people who don't fit the demographic and, I think, that is why blogging is really taking off. I can come online and find a hair tutorial that fits my hair type. I can read clothing hauls from shops that are within my budget. And I can identify with the writer on a personal level because they are just like me.


Blogging is an industry that is getting bigger and better by the day. Bloggers are producing magazine level content from the comfort of their homes and, get this, you don't have to pay a single penny to access it. You can talk to the creators and build relationships with them. Blogging is a lot more interactive and has become a space for people to discuss their interests and make friends as well as read up on the latest beauty trends and high street fashion faves. As much as magazines are so much more at the forefront of the fashion and beauty worlds in that they attend the top events and know about trends before we could even imagine them, blogging offers something different. When you read a blog post, you don't feel like you are reading something from an unknown entity but from a friend - sometimes even someone you have met.

Feeling a connection with the writer also means there is an element of trust there. Whilst I take what is in magazines with a pinch of salt, I am much more likely to engage fully with something a blogger has written. Be it a recommendation of a product or an opinion, I feel like bloggers are a lot less biased than many magazines are. In the blogging world, ads are almost always disclosed and gifted campaigns are also transparent whereas I am never sure of the affiliations that magazines have with certain companies and whether they are promoting certain things because someone has actually tried and liked them or are they a sponsor of the magazine or are there close ties between them? Also I feel like there is this sense of integrity that most bloggers try to uphold when they are recommending things and this makes me think I can place my trust into something a blogger is recommending to me.

Overall, I do like magazines and they do continue to have an influence but, personally, blogs are just a lot more personable and engaging which is why I enjoy them a lot more.

Do you prefer blog posts or magazines?
SHARE:

2 comments

  1. I am all about reading and supporting bloggers, but I very occasionally buy the odd glossy magazine...#guilty
    xo Anastasia
    http://www.natbees.com/

    ReplyDelete
  2. I haven't read magazines in years, I just don't find them as inspiring as bloggers and there are too many pages of adverts!! xx

    Holly | www.gollymissholly.uk

    ReplyDelete

© The Emerald Dove. All rights reserved.
Blogger Designs by pipdig