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Should Content Creators Be Relatable?

Whenever I open Instagram, I seem to be met with Gucci belts and Chloe bags and expensive makeup palettes. Slim, beautiful women with tanned skin and shimmering hair sipping espresso martinis and posing candidly at exclusive bars. The wedding cake houses of Kensington are always the backdrop of every outfit picture taken on a glittering rose gold iPhone or high-spec camera.

Everything we post online is in some way artificial. We want to create a certain reaction. Whether you want to appear to be the 'it girl' or a friend to your audience, content is never created without a desired effect. Whether it is at the front of our minds or not. But have some content creators become too far removed from the reality of their audience? Or are influencers meant to create something for their audience to escape into?

I have been pondering these questions lately. Personally, I prefer content that I can relate to. I like mummy bloggers who write with passion and emotion about their children and their roles as mothers but also aren't afraid to share the less glamorous parts of their lives too. I like that reassurance that not everyone has their shit together 100% of the time. I like bloggers who write about mental health and body positivity and are relatable. I like bloggers who address racial biases within the blogging industry. I like people who aren't afraid to speak out and have an opinion. I just can't relate to Louboutin wearing, private party attending, juice cleanse doing influencers. But somehow they still draw me in. I enjoy the beautiful candids somehow taken walking in the roads of New York with yellow taxis just behind them. I enjoy the pictures of their manicured hands clasping lattes as they recline back in a hipster coffee shop with a book that they have probably met the author of. I enjoy seeing their impossibly flat stomachs in pretty bikinis as they sit on the white sand beaches of a luxury location dipping their toes in the sea. I can't relate but I wish I could. Maybe that is what draws us in.

Following some influencers feels like window shopping for a lifestyle I will probably never have. Their Tuesday lounging on a white sand beach in the Maldives is very different to my Tuesday trying to drag a crying baby around Tesco. And, in all honesty, that is probably why I still follow them.

I know that I sound jealous. In all honesty, I am a little bit. But with every picture of a blonde-haired, doe-eyed, button-nosed girl laughing into an iced tea or clasping a donut she definitely won't eat, I find myself crying out for a change. I want to see people of all ethnicities and nationalities scoring top brand collaboration deals. I want to see plus size women becoming faces of generic brands - and not just for plus size brands. I want to see something different. I am hungry for something new. Someone relatable. Someone who isn't an 'it girl'.

I am tired of the it girl aesthetic.


  1. I like the honesty with which you wrote this! I want to see an influencer who cracks me up because we're literally the same person but at the same time, I also want to see one who jets around the world, staying in gorgeous places and wearing gorgeous clothes because, we all like a bit of escape right? So for me, I follow influencers on both ends of the spectrum and everywhere in between, I feel like it's healthier that way haha.

    And I am so with you regarding the bottom portion of the post, it'll be nice to see something different. Everything's starting to feel a bit same-old same-old. Great post! xx

    Coco Bella Blog

  2. I feel like you're speaking (well, writing) everything that's been on my mind lately! I love following relatable bloggers, but I can't help but yearn for that lifestyle that extremely successful bloggers have.

    In regards to your last paragraph - I really wish there was more diversity in our industry, too, and more awareness of bloggers that are from different backgrounds. I feel like quite a lot of people are fed up with seeing the same people securing brand deals, so hopefully this will change one day!

    Lizzie Bee // Hello Lizzie Bee

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  4. You are amazing for putting this out there in the universe. I relate to this so much as I'm a new fashion/lifestyle blogger who was trying to pave my way through the platform which seems exclusive to a specific type. It's nice to know not everyone wants to see that cookie cutter lifestyle or accounts perfectly curated, while I do enjoy them I must admit... it's hard for me to relate. Although I will continue to follow a few of those bloggers because they seem genuine, I know that I can embark down a different road, which is more of me and that's special too. Thanks for pointing this out, I think I'ma blog about it too 😁 retweet your post!

    Natonya |

  5. I really agree. Obviously we create stuff for IG so it's not real time sometimes but I do struggle with the artificial lifestyle some people portray. Especially when it comes to parenting, mental health and finances etc. The bloggers who keep it real are the ones I really enjoy. - Amy 💘


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