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Indulge Beauty Event

Last week I made the trek down to London for an event at Indulge Beauty in Westfield Statford shopping centre. This was a big deal for me as, not only was I travelling into London alone and spending the whole day away from Ava, this was my first ever event. I had been invited to events before but I had always felt too shy to attend them. But I decided that, since this year I am bringing my A game, I had to push myself to go. So, through some sheer miracle, I actually managed to get up, dress in something that wasn't jersey and possibly maternity, put on a full face of makeup, organise Ava (well, instruct my husband to do so anyway), and be out of the house on time to catch the bus to the train station. My mum met me at the station and took Ava home in her pushchair - in all honesty, I felt kinda sad to see her go and, in all honesty, I spent a lot of the day on the phone asking my mum to put the phone to Ava's ears so I could talk to her and hear her cooing away. Once I arrived in London, I realised that I was very hungry so I made a quick pitstop at Soboro Bakery and got a delicious orange cake and a large coffee before jumping onto the tube. After two tubes, and a lot of panicking as I thought we had come off the tracks but actually it was only another tube train passing us, I was finally at Westfield Stratford.

After arriving at Westfield, my next task was to track down the location of the event. This was definitely more difficult than you'd imagine. Westfield Stratford has 4 levels of shops and each level is huge. Also I got tempted into a lot of shops before I made it to the event (two hours after arriving at the shopping centre). It was a blessing that I didn't want to carry lots of shopping bags into the event else I could have easily spent hundreds of pounds on cute sleepsuits for Ava in fancy baby clothing shops and hundreds more on cute clothes for myself - especially in Monki and Missguided. After another pitstop at KFC to pick up a rice box (they are the best), I found the Indulge Beauty shop which was located on the lower ground floor. 

My first impressions of the store were that it is nicely designed and they seemed to have a lot of different products. I was greeted by the friendly members of staff and they explained a bit about the company and their campaign entitled 'What's Your Indulgence?' wherein they focus on everyone's guilty pleasures be it your secret crush on Ed Sheeran or that chocolate stash you have in the bottom of your sock drawer. I was impressed by the concept of the brand in that it aimed to make beauty accessible everyone and they wanted everyone to feel welcome in their store. They told me that they want people of all genders to feel comfortable walking into their shop and I think this is a mindset that more beauty retailers should adopt.

The drinks were flowing and the music was pumping. People were having their hair styled by professionals and getting their makeup done. There were team members walking around telling us about the products they have on offer and they had a lot of knowledge about the products they were selling. They recommended aloe vera gel to me to reduce the redness of my cheeks which is definitely some advice I am going to follow.

At the end of the event, I left with a bag of goodies from some well-known brands and some I had never heard of. I am excited to try these new products and I am giving some away on my Twitter - you can enter by clicking here and simply following me and retweeting.

Have you ever heard of Indulge Beauty?

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